NYC Mayor Bloomberg Announces 8 Initiatives to Strengthen City's Media Industry
“Mayor Bloomberg understands well how to create companies and jobs. We at the Downtown Alliance are very pleased that his administration is supporting our ‘Hive@55’ co-working space in Lower Manhattan,” said Alliance for Downtown New York Chairman Robert R. Douglass. “Lower Manhattan’s diversified economy and growing residential population consists of many up-and-coming companies, service providers and entrepreneurs. ‘Hive@55’ will be a center for business incubation, a place where new companies and jobs will be created and a new chapter in New York City’s economic growth and sustainability will be written.”
“New York City has a wealth of independent media and tech talent that will benefit from access to resources that otherwise may have been prohibitively expensive or inaccessible,” said Huffington Post Chief Executive Officer Eric Hippeau. “By creating new ‘freelancer hives’ targeted to specific sub-sectors within the industry, the City has created an environment where that community will have an opportunity to thrive, in spite of the difficult economic climate.”
JumpStart New Media: To ensure that traditional media professionals have the skills necessary to succeed in a new media marketplace, the City will launch JumpStart New Media, a training program to assist displaced or entrepreneurial junior to mid-level employees in exploring opportunities in new and digital media. The program, to be launched in September, will also provide the City’s media firms and entrepreneurs a pre-screened pool of high-quality candidates. JumpStart New Media will consist of a training “boot camp,” after which the first class of 50 participants will be offered a 10-week unpaid apprenticeship with a new media company and the potential of converting to full-time employment, building on Mayor Bloomberg’s successful JumpStart NYC program designed for workers laid off from the financial services sector. NYCEDC will release an RFP this week to identify an operator for the program.
“Making sure that our talented workforce has the tools necessary to keep pace with new media technology is one of the key challenges that traditional media outlets face,” said Hearst Magazines President Cathie Black. “The City is taking an important step in addressing those needs through programs like JumpStart New Media, to retrain workers to provide them with new skills necessary to succeed in today’s marketplace.”