On the Cutting Edge of Augmented Reality
We knew we were cutting edge here at Publishing Executive, but now we have the proof!
In our first issue this year, we introduced Augmented Reality. It is a technology we had been covering in our news, and we thought we’d best serve our readers by giving it a try ourselves. We’ve just published our second issue using Layar’s AR, and we love what it lets us do: videos, links to social media—all kinds of extra content we can provide to our readers through their smart phone Apps.
According to a study released today by Nellymoser, we are not alone. Mobile activation in the top 100 print magazines is up, with increased use of Image Recognition and AR in 2012. Here are some sample findings:
- Number of mobile experiences has risen to 8,448 mobile activations in 2012 with Q1 at 1,472 and Q4 rising to 2,252, over 150% growth;
- In September of 2012, typically a special issue month, total activations peaked at 1,312 for the year;
- Image-based activation, driven by either invisible watermarks or image recognition, represented just under 20% of all activations;
- Augmented reality for the first time has become a strong presence, comprising almost 10% of all mobile activation points;
- Magazine-specific scanning apps, such as those published by Lucky, Seventeen, GQ, Teen Vogue, Brides, Popular Science, and Maxim, were released by 12% of the Top 100;
- Although advertisers are actively driving the use of interactive experiences across print and cross channel to tablets, the exciting development tracked in the study is the growth of editorial engagement, creating more interactive experiences for the reader.