On Demand Enters the Office
For those of us who deal in printers, publishing, or commercial printing, the genesis of on-demand printing has meant time, cost, and even space savings.
These savings are a direct result of commercial printers' and publishers' ability to print and publish exactly what customers need, when they need it.
But on-demand printing is increasingly having an impact on organizations not otherwise involved in the business of printing. The corner office, the corporate department, the satellite bureau—all are being transformed by on-demand printing technology that was once the exclusive domain of commercial printers.
To satisfy print-on-demand requirements, commercial printers sought out digital printing systems provided the best output speeds, image quality, cost-effectiveness, and paper-handling capabilities.
Implementing the most effective printing technology allows publishers, for example, to slash the traditionally high cost of printing short-runs of books, magazines, and manuals for readers.
POD is also recognized for its ability to cut costs associated with warehousing and returns. Clearly the effectiveness of the print-on-demand model has been proven by large publishers and printers.
Now managers of small- and medium-sized businesses want their corporate publishing projects to benefit from the same efficient model, on a smaller, but no less effective scale.
Xerox Office Group is finding our non-commercial printer customers are, in growing numbers, incorporating high-speed, high-quality color network printers into their technology mix.
They're using them to print high-quality short-runs of everything from marketing material to individualized labels—and even their own books! The results, time efficiencies, and economic benefits are similar to those that made POD attractive to commercial printers.
To understand how business organizations can achieve cost, time, and space savings by printing on demand, it's important to know what constitutes a POD-capable office printer. Print speed, color quality, and paper handling capabilities are key in determining which printers will work for on-demand printing, and which will fail.