ON24 Announces On-Demand Event Portal Solution
(Press Release) SAN FRANCISCO, Calif., May 5, 2011—ON24, Inc. announced today the launch of the ON24 Event Portal, a searchable online directory that extends the ROI of physical conferences by making captured session content available for lead generation, partner enablement, sales training and other business applications.
"With the Event Portal solution, the managers of in-person conferences can extend the reach of their valuable content," said ON24 Vice President of Product Management Tom Masotto. "The Event Portal is an ideal complement to our Platform 10 webcasting solution, the virtual equivalent of keynote and session presentations, and ON24 Virtual Show, which is frequently used to broaden the reach of physical conferences. The Event Portal is a natural extension for us, given our leadership in webcasting and virtual events."
ON24's Event Portal allows recorded conference sessions to be used for other revenue-generating or cost-savings programs, extending the value of the conference content. "User conferences, trade shows and sales kickoffs play an important role in training, networking and information sharing," explained Masotto. "Face-to-face conferences, however, are significant investments for many companies. With the ON24 Event Portal, organizations can more fully leverage that investment."
"ON24 has developed the equivalent of a virtual version of a live, in-person event, creating a virtual attendee experience," said Ira Weinstein, Analyst and Partner, Wainhouse Research. "It is a concept that makes sense—ON24 is, in effect, 'long tailing' brick-and-mortar events."
About the ON24 On-Demand Event Portal
ON24's Event Portal provides a number of benefits throughout the enterprise. With the Event Portal, conference sessions become a reusable corporate asset. For example, content captured in live conference sessions can be more fully utilized for demand generation, marketing and other revenue-generating programs. The Event Portal also improves sales productivity by making product information easily accessible and enhances partner communication by providing the same product collateral and ongoing support that is available to direct employees.