Guest Column: The ‘HappINKness’ Principle
Following on from the delivery of the book, we have begun to implement a dream campaign. We are trying to help each member of the staff realize their dreams, be them going on amazing holidays, running marathons or improving their own business knowledge. We want our people to know that we are happy to invest in them, so that they are happy to invest in the business. This time, over 225 people contributed their dreams, and by the time of publishing this article we have committed to completing the first 30.
So has this had an effect on our commercial performance? The simple answer is, "Yes." In the six months from July 2011 compared to the same period in 2010, our profitability had increased by over 300 percent and, in the process, we delivered record revenues in four of those six months.
What this has uncovered is that we continuously need to work at how we implement and maintain commitment to this initiative. This has made us look at all our business processes. As a result, in the coming weeks we will unveil our own revolution, which will change the way we remunerate our salespeople. This will raise eyebrows, as it will be completely against the industry norm!
Happiness is infectious and contagious, but also needs to be a habit. We believe—in fact we know—it works and are more than happy to celebrate our success and tell the rest of the world about it. PE
Simon Leslie began his career in insurance and finance. In 1994, he and Michael Keating founded Ink to service two small airlines‚ one in the Middle East and the other in Africa. In the past 16 years the company has grown, and today Leslie is responsible for analyzing the commercial viability of each project and executing sales strategy. For more information about HappINKness or Ink, contact Simon Leslie, Inflight Advertising Specialist at Ink @ Simon.Leslie@ink-global.com.