Press Release: ONEcount Integrates with Hallmark Data Systems
Norwalk, CT-June 4, 2015 - The most advanced data management platform for publishers can now exchange data with Hallmark Data Systems.
This means that media companies using Hallmark's fulfllment services can use ONEcount's advanced DMP platform for tracking and targeting their audiences.
ONEcount is the only data management platform designed by publishers for publishers. The system is designed to help monetize inbound trafc, combining a powerful identity-management engine with targeting tools that can direct specifc banners and content at users based not just on behavior, but also based on who those users are.
ONEcount's powerful SaaS platform includes enterprise-wide, single sign-on tools, unlimited e-mail distribution, paywall and reg-wall site gating tools, an intuitive form builder, a self-service advertiser dashboard, lead generation and advanced real-time cross-silo analytics.
What has made it even better is ONEcount's ability to bi-directionally exchange data with Hallmark's fulfllment services, giving ONEcount a true, 360-degree view of a publisher's audience activity.
The launch customer for this new capability is Foodservice Equipment Reports, or FER, which has been a long-time customer of both Hallmark's fulfillment services and ONEcount's DMP platform.
"In this media environment, it's critical to integrate all our print and electronic databases, and be able to track our readers' behavior. This will help us better understand their needs and create new products that better serve them and our advertisers. ONECount allows us to do that," said Robin Ashton, Publisher of FER.
During the last several years, many publishers have tasked their fulfllment vendors to provide data management services that extend well beyond traditional audience management. This stretches the capabilities of the fulfllment vendor while depriving the publisher of a true, best-of-breed DMP solution.
"ONEcount was designed from the ground-up as a purpose-built DMP. Our commitment to the publishing industry means we will partner with, and integrate with, fulfllment providers in order to meet the needs of our mutual customers," said GCN Media Vice President Sean Fulton.