Press Release: ONEcount Integrates with Hallmark Data Systems
"We're pleased to have this integration completed, and are looking forward to announcing more integrations in the weeks ahead."
With this new integration, Hallmark will manage all of FER's print circulation eforts, including requals and renewals. Transactions completed in Hallmark will be pushed into ONEcount's real-time DMP on a preselected schedule.
ONEcount will manage all subscriber-facing forms and interactions, and push any subscription operations over to Hallmark's data warehouse. The ONEcount platform has been audited by both VAC and BPA, and any transactions completed through ONEcount maintain a complete audit trail.
On the web site, ONEcount will track users across all of FER's web-based properties, including e-newsletters, webinars, web sites., etc. Users can be individually targeted for special e-mail alerts, e-newsletters, banners, or targeted content based not just on behavior, but also based on who they are.
What is a DMP?
A Data Management Platform is an integrated, identity-driven database that stores user identity and activity data for all of your media channels. DMPs typically integrate with both back-end and front-end systems to provide integrated reporting, seamless targeting and a simplifed view of your user activities. A DMP allows you to segment specifc users from your audience and have them automatically targeted with e-newsletters, popups, personalized content or targeted banners.
A DMP provides a single, unifed repository for all of your user data, reducing duplication, increasing efciencies and aligning costs for delivering a better user experience for readers, and higher yield for your advertisers. A DMP does not replace a fulfllment database; it connects to your fulfllment database and provides a central exchange that interacts with all of your other applications.
ONEcount is the data management platform that was specifcally designed for media companies. The software features a powerful targeting engine >that can be used to target content and banners against both behavior and identity. One of the key strengths of ONEcount is its ability to convert unknown web visitors into "known" visitors, allowing greater segmenting and higher ROI. ONEcount is the only identity-based targeting platform that allows marketers to have a one-to-one conversation with their customers.