Online Audience Optimization (OAO) and Google’s New Algorithms Social Media is Key
But Crowther's main finding is this: for robust search rankings, social media is key.
Of the top 10 correlating factors, seven are social. These are the seven:
Google Plus Ones
The good news for content publishers is that most are doing a good job in social media already. The other bit of good news is this: for great results in social media, rich and valuable content is the key. As Crowther puts it, content drives social media, and content drives Google. Success in the two realms are mutually-supporting and intertwined.
This amounts to a win-win situation for content publishers and a cause to embrace their unique alternative to SEO-Online Audience Optimization.
Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.