OPA's New Ad Units Go Live
The Online Publishers Association (OPA) has announced that a group of companies are implementing new ad units across OPA member sites. The units, which were originally announced in March, are designed to help marketers deliver their brand experiences directly on the pages of these rich content sites. Brands using the new ad units include Bank of America, Cleveland Clinic, CNA, Frit-Lay and Mercedes-Benz.
“We believe that the new OPA formats will allow us to incorporate our brand messages more creatively and with higher impact,” said Jen McDonald, SVP digital marketing, Bank of America. “The new format allows us to take advantage of an environment where consumers are already spending a lot of time with content to deliver an interactive brand experience.”
The full story is available here.