As senior vice president, director of process and production management, for New York City-based advertising agency Wunderman, Martha Rhodes loves to learn. In fact, that's one of the things she likes most about being in multichannel direct marketing.
"I really like working with people who know more than I do," she says. "I think it's a privilege. It just gets me to the next level."
Rhodes, who started her marketing career 21 years ago, joined Wunderman just over a year ago, and what she likes most about the company is its philosophy.
"They're always looking for new ways to do things. They're innovative, they're channel agnostic, and what's terrific about this agency is they continue to think about direct marketing as opposed to direct mail," she says.
Rhodes' career path began on the creative and production side of the graphics arts business, as an art director.
"Even before that I set type in the days of traditional production. I became a back-end art director, and from there moved into management and specifically process management."
Her experience in marketing is well-rounded. She has worked in many facets of the advertising world, including general advertising, online marketing, as well as for direct mail companies, and considers herself fortunate to have had the opportunity to cover all those phases.
Rhodes entered the advertising world with McCann Direct, making stops at two other agencies, the now defunct Ayer Direct and a small agency in Connecticut, before moving back to New York for a stint with Chapman Direct and in general advertising with Ogilvy & Mather. But it is with Wunderman that Rhodes has found a home. And, from the sounds of it, she'll be staying awhile.
"It's a very robust marketing strategy that they are able to offer their clients. They totally embrace technology here, and are very adaptable to industry practices."