Her agency is also doing more in-house production. As publishing organizations both small and large begin to do more of the production process internally, Wunderman and other large agencies are following suit. Rhodes says Wunderman does its prepress in house and sends ready-to-roll disks to its print vendors.
"We use printers, but we also use a lot of letter shop services. And we'll hire photographers for photo shoots, but we're very in-house sufficient," she says. "It's allowed us to save our clients money."
Rhodes comes from a musical family, and her husband of 28 years teaches music. So it's no surprise to learn that she enjoys the arts. And there's no better place to do that than in Manhattan.
- Warren Chiara