Opportunity in the Wings
Cahners research reveals that the average number of projects that an engineer works on in one year increased from 9.3 in 1995 to 16.6 in 1998. During the same period, the average time spent per project decreased from 12 to eight months.
With the tremendous pressure placed on today's electronic knowledge professionals as design cycles shrink and the number of projects increase, pulling the Free Trade Zone into e-inSITE couldn't have made more sense. The move enriches the user's experience at key points while simultaneously and measurably benefiting Cahners.
e-inSITE combines the resources of 17 publications, original editorial content, five market research units and strategic technology and content partners.
Online Subscription Service Bonuses
For publishers who prefer to outsource or supplement online subscription access, independent Web-based agents service both consumer and business markets. These independent agents provide subscribers with secure safe sites where they can subscribe, renew and manage their subscriptions.
uSubscribe.com, Magazines.com and SubscriberCentral.com hold direct publisher authorizations for every magazine title they offer. Orders are transmitted directly to the publishers. All agents, in turn, offer ongoing customer relationship management, including the basics—renewel notices, promotions and payment requests. Yet, each offers its own additional set of tools.
Founded in 1998, New York City-based uSubscribe.com offers more than 1,200 titles, provides business accounts for purchases exceeding $1,500 and will set-up purchasing Intranets for larger accounts. For highly trafficked sites with unsold advertising inventory, uSubscribe.com's syndicated e-Commerce program facilitates private label stores.
Magazines.com began just outside of Nashville more than 11 years ago. To date, with 200 employees and more than 1,350 titles, it claims to be among the nation's largest subscription processing facilities. The Gift Center at Magazines.com provides one-click access to periodicals organized by interest, such as parenting, travel and home improvement. Magazines.com sends an announcement to let recipients know a subscription will be arriving soon. Gifts certificates are a recent addition to the site. The company participates in the LifeShare Network sales affiliate program.