To achieve success in the printing world, quick turnaround, top quality and high-level customer service are vital components. G2 Graphic Service of North Hollywood, CA effectively met these components by targeting its efforts toward consistent, high quality output, digital workflow and customer satisfaction. The result is an extremely successful business with $15 million in annual sales.
Owners Ruth and John Beard worked for more than three decades to build the reputation and service needed to survive in the fast-paced printing industry. Nowhere is that more important than in the competitive Los Angeles area, where print shops of all sizes vie for business from the complex, yet lucrative, entertainment industry. After starting as a prepress and photostat house in 1969, G2 expanded its scope and expertise to become one of the premiere printing companies in Southern California, running high volumes of everything from movie posters for the entertainment industry to print images on compact discs for record companies.
Fueling G2's Production
G2 found a successful formula by providing competitive quotes and using a combination of presses, most notably the Heidelberg Speedmaster SM 102. At G2, work orders poured in furiously, and there wasn't always enough time to run all the jobs on the SM 102. Nor did the jobs always require the size and set-up of a full-sized machine. The Beards realized they needed to maximize productivity by installing a machine that complemented the SM 102.
Run large jobs on the SM 102, and install a half-size machine to produce smaller jobs. With this plan the Beards could be twice as productive. G2 installed a Speedmaster SM 52 that could accept and deliver smaller jobs, while continuing to run jobs that required a larger format on the SM 102.
Using both presses for specific jobs, G2 optimized its production on the 40-inch press, and moved smaller jobs to the SM 52 without compromising quality - even on small runs or odd-size projects.