Where favorite Frampton albums and eight-track tapes lie in state, there exists a realm where technology also goes to greener pasteur. Some of yesterday's saviors have become today's nostalgia. And while adventurous predictions may ascribe the e-book greater dominance than it deserves just yet, the following is a list of publishing's prime suspects and soon-to-be dinosaurs:
Some photographers still use it. And many publishers have yet to give it up. Despite digital conversion's financial investment and quality control concerns, film's shelf life is short. With the demand for cross-media publishing and content repurposing, digitization is to the publishing industry what DVDs are to consumer culture. Not everyone is willing to invest in technology without proof of its staying power, but the more successfully digitization gains followers, the greater the likelihood is that film will be extinct and computer-to-plate technology will be the new publishing order.
It depends on who you ask. Publishers may be asking for PDF/X-1 files, but advertisers may be more loyal to TIFF/IT-P1. But according to industry experts, PDF/X-1 is the wave of the future. It's not enough to be digital without being standardized. To ensure better quality and more efficient workflow among advertisers, publishers and printers, PDF/X-1 is the chosen one for forward-thinking creators. To read more about the file format, click on Linda Manes Goodwin's two-part series on making digital file exchange easier: Part One or Part Two
Just when Web site designers mastered the last ">" of HTML's protocol language, XML came along and showed-off its versatility for cross-publishing and online content management. And while HTML is still a highly popular coding language for Webmasters, XML is building a loyal following among IT departments juggling complex databases.
Dot-coms—But Not All Dot-coms
If this year's Super Bowl proved anything—besides the Giants' success—it's that dot-com advertising plummeted. Last year, television, magazines and radio were saturated with creative advertising for hundreds of dot-coms struggling to get noticed. Despite the novel advertisements (remember William Shatner?) many of these promising portals were forced to partner or file for bankruptcy by year's end. The moral to the story? The dot-com that stays doesn't put all of its advertising eggs in one stock-market basket.