Outside Magazine Announces Its Search For the 'Best River Town in America' With Facebook Competition
Santa Fe, NM, June 12, 2012 – Outside, America’s leading active-lifestyle brand, announced today their search to determine the best Outside town in America through a three week competition that will be held exclusively on Facebook. The contest sponsored by Good ‘N Natural, will launch on June 12, 2012 at https://www.facebook.com/outside magazine and will run through July 10, 2012.
Each year, Outside searches for those dream cities that offer a balance of great culture, perfect scenery, stress-free and reasonable cost of living, and, of course, easy access to the outdoors. This year, for its 35th anniversary issue in October, Outside teamed up with the environmental non-profit American Rivers to identify the top 10 river towns in the U.S. and is now calling on the public to help select the best one ever from a pool of ten finalists in our Best Town Ever Facebook app.
The winning town will receive the official honor of Outside’s “Best Town in America” and will be featured on the October 2012 magazine cover, Outside Online, and an exclusive segment on Outside Television.
To select the finalists, Outside and American Rivers scoured the nation for burgs that have both the usual dreamy quality-of-living criteria and also an active recreational engagement with nearby waterways—kayaking, fishing, boating, walking and bike paths, and riverfront parks—and a positive environmental story. After several rounds of vetting by Outside and American Rivers, the following towns were selected: Hood River, Oregon; Nevada City, California; Milwaukee, Wisconsin; Asheville, North Carolina; Nashville, Tennessee; Boise, Idaho; Missoula, Montana; Durango, Colorado; Ithaca, New York; and Richmond, Virginia.
“This year’s list of Best Towns finalists is our most competitive yet,” says Outside’s editor Christopher Keyes, “Not only do each of these places offer amazing quality of life and fantastic opportunities for recreation, they also recognize the vital importance of their local waterways and have each made outstanding commitments to protect these resources. I can’t wait to see which town wins.”