Global Sources To Launch Over 60 Digital Trade Shows
"In 1996 we launched Global Sources Online (then known as Asian Sources Online), the industry's first B2B online marketplace. We pioneered Private Sourcing Events, and today we mark our 40th anniversary with the announcement of this brand new medium of digital trade shows," said Hinrichs.
"The net effect is that we are first-to-market with a holistic B2B media model that fully embraces the integration of traditional, face-to-face and online media. We view our digital trade shows as a breakthrough initiative that extends our position of providing the market's broadest and most integrated multi-channel export marketing platform. Also, unlike online-only or trade show-only operators, our multi-channel offering addresses buyers' needs at all stages of the buying process —and gives them the choice of how, when and where they wish to consume sourcing content and engage with export suppliers," concluded Hinrichs.
About Global Sources
Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China. The core business uses English-language media to facilitate trade from Greater China to the world. The other business segment utilizes Chinese-language media to enable companies to sell to, and within Greater China.
The company provides sourcing information to volume buyers and integrated marketing services to suppliers. It helps a community of over 967,000 active buyers source more profitably from complex overseas supply markets. With the goal of providing the most effective ways possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in over 240 countries.
The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on over 4.7 million products and more than 262,000 suppliers annually through 14 online marketplaces, 13 monthly print and 18 digital magazines, over 80 sourcing research reports and 20 specialized trade shows which run 57 times a year across 9 cities.