Paste Magazine Returns With Digital Redesign
(Press Release) Decatur, GA (June 28, 2011)—Plenty of magazines have announced a re-design, but never one quite like this. Launched today, Paste magazine's new "mPlayer" opens doors for the integration of visual and audio content and reader/social interaction in ways that were impossible through print. The mPlayer is now available in a free beta preview until early September, when the web-based mPlayer becomes a paid subscription platform available to all consumers (native apps for iOS and Android are also planned).
The mPlayer delivers a new issue of Paste every week, and heralds the return of the acclaimed Paste New Music Sampler, now seven weekly mp3 downloads paired with editorial features. The mPlayer also welcomes back the long-form journalism for which Paste garnered three consecutive National Magazine Award General Excellence nominations. However, these long form pieces are now coupled with exclusive visual and audio content. For example, in the debut issue of the mPlayer, a piece on The Low Anthem also contains a video tour of the band's cathedral-like studio and a song from the band's latest album Smart Flesh.
"We decided to resurrect the magazine electronically, but rather than just pretending that a computer screen, tablet or mobile device was a piece of paper, we wanted to start from scratch and reinvent what a magazine could be in digital form," said Tim Regan-Porter, Paste's President.
Paste Editor-In-Chief Josh Jackson adds, "When we launched the print magazine in 2002, we included the sampler CD so our readers could experience the music we wrote about. The mPlayer takes that original idea to the next level with an intuitive, integrated media experience."
Advertising in the mPlayer will appear later this summer. "In the age of instant-everything, a monthly magazine doesn't make sense, and so by being weekly, we can serve our readers as well as offer unique single-sponsor advertising options," said Nick Purdy, Paste's Publisher.