Paul Miller, CEO, UBM Advanced Technology Group, to Participate on Keynote Panel at Publishing Business Conference and Expo
Barak will also present at the conference. Her session, "Using Social Media to Boost Traffic, Build/Engage Your Audience and Gain Leads" on Tuesday, March 20 at 11:10 a.m., will discuss how magazine publishers are making the most of on-site social media optimization to build and engage audiences, drive traffic and increase conversions.
Barak is responsible for breaking news and developing news analysis and opinion articles on the electronics industry, with a focus on the key underlying technologies that impact systems, hardware and software. She creates unique, high-impact content that engages engineering audiences by leveraging social media platforms. Prior to UBM Electronics, Barak was the editorial director for RCR Wireless. In addition to spearheading a weekly video news roundup, she also created and launched RCR Unplugged, an innovative online platform for news, trend and opinion articles, and social media engagement. An early pioneer in social media and a popular personality on Twitter and Facebook, she developed a social media strategy for the INQUIRER in 2008. Barak began her career as an Army Reporter in Tel Aviv. She holds a BA in Political Science and History from Tel Aviv University.
About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, Datasheets.com, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.