‘Pay to Play’ OK in the Digital World?
How are you defining your digital separation of church and state? Is ‘pay to play’ OK, or is it just not so black and white in the digital world?
For some of us, these questions are understandably difficult to address—if your webinar revenue is growing by leaps and bounds, the premise of rocking the boat can seem threatening and, therefore, quickly dismissed. But, like print, there’s a reason that publications with questionable editorial standards do not succeed, and it will likely be the same reason much digital content doesn’t succeed.
Keep an eye out for the e-mail survey we’re sending examining these issues, and check out the results in our next issue. (If you don’t receive the e-mail survey, the link will be posted on PubExec.com, too.) Also, visit my blog at PubExec.com to read a few great points regarding other digital editorial-standards issues in the ASBPE guidelines that we all should be considering.