Paywall Provider Debuts Automatic Price Point Testing
(Press Release) Los Angeles, CA, October 11, 2010 — MediaPass, which offers custom content subscription tools for online sites, today debuts its automatic price point testing feature. The new feature approximates the dollar amount customers will pay to access certain content, enabling publishers to set optimal prices and maximize revenues.
The price point testing feature uses market feedback and conversion rates to calculate the price that website visitors would be willing to pay for any piece of content. The intuitive platform enables publishers to test out up to three different price points and determine the "winning price." Losers are removed and replaced until the optimal value is realized. Winning values are then set up for comparison with additional price points, set on a small segment of the traffic, to constantly test against a variety of externalities.
"Subscription models earn five to 20 times more per user than advertising revenue models—and yet the publishing industry has been slow to adopt because there hasn't been a simple or cost-effective means of implementation," said MediaPass CEO Matt Mitchell. "MediaPass is helping bloggers and publishers crack the code with our custom paywall and price point testing solutions."
MediaPass helps online publishers boost revenues through customized subscription models, delivering the benefits of a sophisticated paywall without the immense startup costs. The customized offering helps publishers implement the optimal mix of free and paid content. Implementing MediaPass is "as easy as AdSense" and takes less than five minutes. For more information, visit www.mediapass.com.