PCWorld and Macworld Rebuilding Publishing Platform to Optimize Content Delivery and Presentation
San Francisco, CA, May 16, 2012—With the continued increase in content consumption across many devices, IDG Consumer & SMB, publisher of PCWorld and Macworld, is transforming its publishing platform and its web sites to solve workflow challenges, provide a richer reading experience, and deliver the right content regardless of screen size.
The IDG Consumer & SMB technology team has spent the last six months building a proprietary content management system. This now boasts a unified, flexible code base that allows content creators to post once and publish across all IDG Consumer & SMB media brands and to all devices. "We are building a powerful digital publishing system that allows us to efficiently meet the needs of our readers and advertisers today and be able to respond to media and device changes in the future," said Aaron Jones, chief technology officer, IDG Consumer & SMB.
The new publishing platform readies IDG Consumer & SMB for completely new PCWorld and Macworld sites that include the latest web standards, HTML5 and CSS 3, defined by The World Wide Web Consortium, W3C. "We are taking a pragmatic, user-centric approach to delivering the right content, in the right format. The new interface will dynamically adapt to whatever device the reader wants to use," said Jones. He is a keynote speaker at MPA Digital: Technology conference, June 21 in New York City. Jones will deliver a presentation on "Building a Better Digital Foundation for Your Brand."
The new PCWorld.com and Macworld.com will debut in Q3 2012.
"Many content and media companies are doing today's publishing work without strategies for deploying their content assets," said Mary Laplante, vice president and lead analyst at Outsell, Inc., a research and advisory firm serving the world's publishers, information providers, and enterprise marketers. "Even as publishers expend a great deal of energy on apps, we're seeing relatively modest investment, if any, in the real opportunity, which is the ability to manage content and develop competencies for creating and delivering rich digital products in device-independent ways. IDG Consumer & SMB is showing true industry leadership with its strategy of building a contemporary content infrastructure that will support the digital experience of the content consumer's choice."