Sports Illustrated (SI) has created a new digital division to be led by Jeff Price, who will assume the role of president, SI Digital, said John Squires, president of SI. In this position, Price will be responsible for SI.com, the magazine’s Web site, which, as of late 2005, had experienced a 75-percent growth in page views over 2004.
In addition to SI.com, Price will oversee the development of all other digital SI products including wireless, video-on-demand, broadband television and satellite radio.
Price, who joined SI in 2002, was most recently the brand’s vice president/chief marketing officer. In that capacity, he had complete responsibility of all SI marketing functions. He oversaw the franchise’s strategic initiatives, including television projects, properties and partnerships, athlete and team relations, special events and presence at the Olympics, creative services, editorial projects and outreach for SI On Campus (SIOC), the franchise’s brand targeted to college students.
While serving as CMO, Price was also heavily involved in the growth of SI’s presence in the digital space. From helping create unique television programs, such as SI writer Peter King’s weekly broadband segment on SI.com, to a recent multiyear partnership with AG Interactive to develop and distribute premium content from the magazine’s famed Swimsuit Issue, Price has provided many new products to the millions of sports fans reading the magazine each week.
“I’m excited by the role Jeff can play in furthering the integration of SI’s offerings to build ideas that meet the needs of our clients,” said Squires. “Jeff is uniquely suited to push the SI brand toward a future where the magazine’s words and photos are enjoyed in and well beyond the page. In this regard, his creativity and marketing savvy will serve us well in expanding the distribution of our content.”
Prior to joining SI, Price served as vice president for sponsorships and events at Mastercard; as general manager for the Big 12 Conference for USA Sports; as a sports marketing manager with Gatorade; and in team services and special events at the NBA. In both 1999 and 2000, Price was named to Sports Business Journal’s annual list of “Forty-under-40.”