Production & Distribution TIPS
By Steven W. Frye
We live in an information-rich time. Besides professional books, journals, directories and trade magazines, such as Publishing Executive, we have the Internet. But company Web sites and newsletters, both print and electronic, have also added to the list of professional resources. In the past, it was very difficult to gather industry information, especially in a timely manner. But now we have a wealth of timely information available to us.
As many people discovered, “push” services are more desirable than “pull” services. In other words, people prefer to have pertinent information delivered to them, rather than having to search for it.
Magazines are still the ultimate push technology (though for less urgent/time-sensitive information). Magazines can gather relevant information from various sources and deliver it to interested people.
This column consists of tips previously published in various printing company newsletters for their customers. Unfortunately, if you were not a customer of said printer, you would not be privy to that juicy tidbit. But, due to the volume of information submitted to me I was forced to select only a portion of great tips.
Not surprisingly, most of the tips dealt with either premedia or distribution issues.
Most of the best premedia tips can from Lane Press’ ‘Pixels to Print: Technical Support for Prepress’ (LP) and Sheridan Magazine Services’ ‘Register’ (SM). Some of these tips are very specific to InDesign, Quark and PDF workflow issues, while others are quite basic. As one printer pointed out, “they come up over and over again.”
Be sure your files match your stated trim size. Don’t tell the printer you are 8 3/8 inches by 10 7/8 inches and then send files that are 8 ½ inches by 11 inches. Also be sure to include a full 1/8-inch for bleed and be careful to allow for live copy to be at least a full 1/4-inch from trim.