Peter Goldstone, president of Hanley Wood MagazinesGoldstone, who saysid Hanley Wood regularly has 100 or so acquisition targets it is “working on constantly,” and thatsaid this acquisition was atypical for his company in that it involved an auction process, which made for a considerably faster deal. “... [The acquisition of Alexander and Edwards] was a quick one. It only took a month and a half to two months. They were represented by a broker, and there were a number of companies involved in the limited auction,.” says Goldstone.
ALEXANDER AND EDWARDS OWNER ANDRE SHASHATY, WHO WILL REMAIN WITH HANLEY WOOD AS EDITOR IN CHIEF OF BOTH MAGAZINES AND CHAIRMAN OF THE CONFERENCES, SAYS, SAID THE DEAL WILL BENEFIT BOTH PARTIES. “WE BELIEVE THAT HANLEY WOOD WILL BE THE BEST HOME FOR OUR MAGAZINES AND CONFERENCES.”WWW.HANLEYWOOD.COM
Cosmopolitan Offers Its Advertisers Integrated OptionsPartners with GLAM.COM
The Hearst Corporation’s Cosmopolitan, the world’s largest magazine for young women, announced it will partner with fashion Web site GLAM.COM t, a fashion Web site, to allow advertisers to run their ads alongside contextually relevant editorial content on Glam’s nee twork.
Cosmopolitan advertisers will be able to place ads in specific, targeted places in the GLAM.COM within the fastest- growing fashion Web site’s network.
“We are offering our advertisers one of today’s most powerful integrated print and online campaigns,” says Donna Kalajian Lagani, Cosmopolitan’s senior vice president/publishing director. “This program combines the enormous reach of Cosmopolitan with an unmatched online opportunity. Advertisers need this type of partnership to stay top of mind with a modern audience that uses different types of media to gather information about their brand choices.”
“We are delighted that Cosmopolitan is the first woman’s magazine to expose their advertisers to cutting-edge opportunities made possible by digital media technologies, says Samir Arora, Glam Media’s chairman and founder. “GLAM.COM’s innovative campaigns for brands like ABC, Nine West and Target are quickly becoming the standard for a new breed of brand immersion and engagement online advertising, and this relationship puts Cosmopolitan at the forefront of the online revolution hitting the fashion industry,” says Samir Arora, Glam Media’s chairman and founder. .”