Penton Media Launches Penton Marketing Services
More complete survey findings will be released soon.
In addition to the Penton Marketing Needs Survey, a recent Outsell Advertising and Marketing Study highlights how business-to-business marketers plan to increasingly rely on publishers as suppliers of marketing services. According to the study, 85 percent of large b-to-b marketers expect to use publishers for marketing services in 2011, up from 72 percent in 2010; and for small marketers, up to 81 percent from 66 percent a year ago.
Penton Marketing Services is headed by Kim Paulsen, Penton Media Senior Vice President. George Assimakopoulos will serve as the division's Vice President of Digital Media Services. Assimakopoulos is the former CEO of online marketing firm EyeTraffic Media.
"Our research is giving a clear voice to marketers' frustrations and their needs," Paulsen said. "We understand their industries, their pain points and the services they most demand. We're responding with a wide range of content-related products, website development, web analytics and SEO, social media and eListening, lead generation and lead nurturing tools, research, mobile and video marketing services. And the offering will build and change.
"Penton Marketing Services will continue to evolve to provide ideal solutions to the challenges our customers face," she concludes. "Their world moves quickly. We are committed to delivering highly targeted services focused on real-world results that will propel their businesses forward."
About Penton Marketing Services
Penton Marketing Services, a division of Penton Media, offers custom content, digital, research and sales optimization services. Its broad offerings capitalize on Penton's deep industry knowledge across 17 vertical markets to develop winning, best-of-breed sales and marketing solutions. Penton Marketing Services works consultatively with clients, analyzing their business needs and developing strategic marketing solutions to realize their goals. Services include a wide range of content-related products, website development, SEO, social media and eListening, lead generation and lead nurturing tools, research, mobile and video marketing services. Penton Marketing Services, powered by EyeTraffic, operates from over 20 offices across the globe, including hubs in Washington, DC, New York, Chicago, Cleveland and Colorado. For more information, go to www.pentonmarketingservices.com.