Press Release: Penton's Aviation Week & Space Technology to become a daily experience for paying customers
NEW YORK, Nov. 10, 2014 /PRNewswire/ -- Penton's Aviation Week, the leader in aerospace information and media, is expanding its flagship property, Aviation Week & Space Technology (AW&ST), into a multi-platform, enhanced subscription model. The full offering, in beta test now, will launch shortly.
With subscribers in 180 countries, AW&ST decided to create a timely experience that is not mostly reliant on print. Subscribers will soon also be able to have a new breakthrough digital experience that includes daily emailed newsletters, an enhanced weekly package, a mobile app and a subscriber-only website providing daily engagement, plus new ROI-driving digital formats for advertisers and customers.
"Our subscribers have told us that in today's fast-paced world they don't want to wait a week for their information," said Joseph C. Anselmo, Aviation Week & Space Technology Editor-In-Chief. AW&ST's readers generally work in one sector, but have a strong interest across the industry. The new digital offering provides daily briefings, plus themed topics: Technology on Mondays, Commercial Aviation on Tuesdays, Space on Wednesdays and Defense on Thursdays. Then on Friday they will get our weekly edition, along with additional editorial features, which can be easily accessed on tablets, mobile phones or desktop computers. We have tested this with readers and the response has been enthusiastic.
Aviation Week & Space Technology, with more than 65,000 paid subscribers and more than 100,000 readers of sponsored editions, has taken advantage of its unique circulation in 180 countries to provide an experience that enables subscribers to keep abreast of the industry on a constant basis, by the week, day, hour, minute and second. Readers will determine the timing and frequency that fits their schedule instead of it being driven solely by a print and postal mail cycle.
In-depth technology, commercial aviation, space and defense coverage are core to this new product, and will be delivered via forward-looking daily eNewsletters, in-app alerts, rich media, and more. Readers will have expanded access to Aviation Week's trusted subject matter experts, plus future enhanced content including webinars, white papers, reports and subscriber-only discounts to events and workflow data/analytics tools.