Press Release: Penton's Aviation Week & Space Technology to become a daily experience for paying customers
"For decades, Aviation Week & Space Technology has broken ground with its coverage of the latest in aerospace and defense technology - and now we're leading the next level of digital innovation," said Greg Hamilton, President of Aviation Week. "We're listening to our customers closely - this new product will address the needs of our existing subscribers plus engage the next generation of decision-makers across the industry. AW&ST breaks leading stories and our readers deserve instant access."
"Penton acquired Aviation Week in the middle of 2013, and we have been deeply impressed with the content leadership and sales and marketing talent," said Warren N. Bimblick, Penton Group President - Aviation, Financial Services, Sustainability and SmartReach. "This product has sophisticated readers and marketers, and it has been a dream come true to work with them and Penton's top-notch product design and engineering team to come up with an enhanced digital offering."
This product is currently in prototype testing, and has been developed based on extensive reader research and in-person focus groups conducted at the Farnborough Airshow in July 2014 and throughout the third and fourth quarters.
Aviation Week has also launched an advertising program entitled, "Step Inside," which is appearing in the publication and digitally in advertising media. To preview what's coming, visithttp://stepinside.aviationweek.com. A program geared toward media buyers is launching on November 10thon AdAge.com and the Ad Age BtoB Newsletter. You can view that here,http://stepinside.aviationweek.com/advertising.
ABOUT AVIATION WEEK
Aviation Week, a division of Penton, is the largest multimedia information and services provider for the global aviation, aerospace and defense industries that has a database of 1.2 million professionals around the world. Industry professionals rely on Aviation Week for analysis, marketing and intelligence. Customers include the world's leading manufacturers, suppliers, airlines, business aviation operators, militaries, governments and other organizations that serve this global market. The product portfolio includes Aviation Week & Space Technology, AC-U-KWIK, Aircraft Blue Book, Airportdata.com, Air Charter Guide, Air Transport World, AviationWeek.com, Aviation Week Intelligence Network, Business & Commercial Aviation, ShowNews, SpeedNews, Fleet and MRO forecasts, global maintenance, repair and overhaul (MRO) tradeshows and aerospace & defense conferences.