People Magazine Hits Three Million Followers on Twitter
(Press Release) NEW YORK, November 1, 2011—People, a leader in celebrity and entertainment news, today announces they are the first magazine brand to surpass 3 million followers on Twitter.
"We're excited to announce that we've hit the three million follower milestone on Twitter," said Janice Morris, Managing Editor, People Digital. "Twitter's model is ideal for People content as we continue to lead in breaking the biggest stories in entertainment news, plus Twitter has been a great gateway for interacting directly with our readers."
In addition to Twitter, People is a leading brand on other social media platforms, engaging readers as well as gaining another source of referral traffic. On Facebook, People is approaching 1.5 million "likes", one of the largest fan bases of any magazine on the platform. Additionally, People is the number one magazine brand on Foursquare, and recently integrated Foursquare on People.com with its popular "Caught In The Act" franchise.
Follow PEOPLE on Twitter at www.twitter.com/peoplemag.