People Magazine and Neutrogena Announce “Spotlight on Suncare” Live Tour
NEW YORK, May 15, 2012—Although skin cancer is preventable, it is still on the rise. Neutrogena, the No. 1 dermatologist recommended suncare brand, is partnering with the American Society for Dermatologic Surgery (ASDS) and People, the No. 1 celebrity weekly magazine, to provide free skin cancer screenings from May 18 to June 24 at public summer festivals and events in New York, Boston, and Philadelphia promoting sun safe behavior and highlighting the importance of early detection.
The “PEOPLE Spotlight on Suncare Live Tour Presented by Neutrogena” hits the road in a co-branded bus equipped with Neutrogena sun protection products including NEUTROGENA ULTRA SHEER® Sunscreen, NEUTROGENA HEALTHY DEFENSE® Daily Moisturizer, and NEUTROGENA® Wet Skin Sunscreen. Skin health kits – including sunscreen samples, self-exam kits and sun safety education – will be distributed to all attendees who receive a free skin cancer screening from one of the ASDS dermatologic surgeons on site.
“People magazine’s 43 million readers are interested in keeping themselves and their families fit and healthy using tips from the celebrities we cover,” says Larry Hackett, Managing Editor, People. “Our ‘Spotlight on Suncare Tour Presented by Neutrogena’ is the latest way that we are providing our readers with valuable information about the importance of skincare and sun protection,” adds Karen Kovacs, Publisher, People.
Neutrogena is committed to saving lives through skin cancer prevention and offering the best sun protection solutions for everyone in the family. This is the fourth year Neutrogena has been fighting skin cancer and saving lives through the Choose Skin Health™ campaign by offering free skin cancer screenings and resources on how to protect your skin from the sun. Consumers who don’t live near the “Spotlight on Suncare Tour” stops can visit www.chooseskinhealth.com to schedule a free screening with an ASDS member in their community.