BoSacks - The Profit Prophet: Your Benchmarks for Survival
You need to create addictive, must-read content. You must have a deep understanding of your readership’s needs and desires. There is no other choice for your survival. Most magazines have competitors, and they are reading this article, too.
I implore you to question each page and each sidebar you produce, and justify why they’re worthy of publication. If you can achieve that level of excellence, you will have the best chance to keep your magazine and job intact, and be successful.
New methods of delivery, technologies and delivery substrates will continue to emerge. But none of that will mean a hill of beans if you don’t have the very best personal relationship with your readers—a relationship that’s only achieved with the best-written words possible.
Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of Precision Media Group (BoSacks.com). He is also the co-founder of the research company mediaIDEAS (MediaIdeas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.