Pfizer Teams With EatingWell To Launch Free Mobile App
NEW YORK, May 22, 2012—Pfizer Inc. and EatingWell Media Group, publisher of EatingWell Magazine and part of Meredith Corporation, today announced the launch of Pfizer's Lipitor For You "Recipes 2 Go" mobile application, marking the first time Pfizer has released a consumer mobile app for a prescription product in the U.S.
The Lipitor For You "Recipes 2 Go" app is available for free from the App Store on iPhone, iPod touch and iPad, and for Android phones and tablets from Google Play.
The "Recipes 2 Go" app offers consumers a variety of resources that can help to manage heart health anytime, anywhere. The app includes access to healthy recipes for appetizers, entrees, side dishes, snacks and desserts; a shopping list feature; and tips on portion sizes and exercise.
The Lipitor For You "Recipes 2 Go" app includes:
- 200 healthy recipes from EatingWell with easy-to-follow instructions and beautiful full-color photos
- Intuitive categories and practical search feature to help find specific recipes
- An easy-to-use shopping list that makes planning healthy meals simple
- A "Favorites" functionality that allows users to keep their favorite recipes at their fingertips
- A built-in timer
A copy of the LIPITOR $4 Co-Pay Card where Pfizer Lipitor for You participants can save their unique ID number to always have their card on hand when refilling their LIPITOR® (atorvastatin calcium) tablets prescription
Pfizer began working with EatingWell in 2009, licensing the brand's healthy recipes for the LIPITOR My Heart Wise website.
"The launch of a mobile app solution in conjunction with Pfizer is an important step toward helping to make heart-healthy living more convenient for today's on-the-go consumers," said Larry Sommers, General Manager, Digital Media and Business Development, EatingWell. "Our team of registered dietitians, nutrition and Test Kitchen experts has created custom healthy-eating solutions to inspire consumers to make healthy eating a way of life."
"Taking a cholesterol-lowering medication like LIPITOR is just part of the equation for maintaining a healthy lifestyle," said Greg Reeder, Senior Director, Team Leader, US Brands, Established Products Business Unit, Pfizer Inc. "The healthy recipes from our partnership with EatingWell gives Pfizer another innovative way to educate patients on the importance of managing cholesterol."
The Lipitor For You "Recipes 2 Go" app extends the newly launched Lipitor For You and Smart Living website, which features over 500 additional healthy recipes from EatingWell, helping to inspire patients to cook delicious meals that are compatible with their treatment goals. Statistics show that one in five adults over the age of 20 in the U.S. has high cholesterol, which is a major risk factor for cardiovascular disease, including heart attack and stroke.