CTP Evangelist Linda Manes Good-win offers some additional advice for publications, like Philadelphia Magazine, who are taking, or are considering taking, the digital plunge.
"You really need to be prepared for CTP," says Manes Goodwin, executive director of Manes Goodwin Associates. "It's not something to just jump into. Companies need to do all their research first. They need to understand how the entire workflow will be affected. They need to hire and train a staff that will know how to handle the new workflow. They also need to prepare with their printer and with their advertisers.
"Only when the initial steps are taken," Manes Goodwin adds, "should they say, 'I'm ready now'."