Photographer of the Future
Graduates are prepared for careers in the industries of photographic studio management, graphic design production management, and printing management. They become the professionals driving various projects and managing the budgets, while also speaking the differing lingoes of each industry. In essence, graduates become the conduits between the various creative forces and their clients.
With the computer fast becoming a common production tool in these three primary industries, there is greater work force convergence. New workgroups are coming together, and projects must be managed with a new understanding. RIT's new visual media program provides managers for these 21st century 'blended' companies to improve dialog and increase productivity as their businesses grow.
A cross-section of the industry, including small and large companies, is supporting the new visual media program. Employers are calling for graduates who understand the demands of printing and the capability of photography. These jobs will require the project manager to utilize the behind-the-scenes issues of the industry.
In addition, growing numbers of students want to work in a collaborative role that straddles the three distinct career fields of graphic design, print media, and photography. To be most effective in this role, these students need an education that's modern, diversified, and forward-looking in the imaging arena.
Over the past seven years, RIT's School of Photographic Arts and Sciences has identified a variety of avenues graduates have taken. This new career program became quite evident through this research. Plus, our contacts in the business community are asking us to provide graduates for this area. Using this information, we tailored a degree with skills that will be universally accepted.
RIT's visual media program is instituted in the third and fourth years of RIT's photographic arts curriculum. It culminates with the Capstone Project. Similar to an applied research thesis, the Capstone Project provides an opportunity for students to complete a major project indicative of their work in photography, management, and their selected focus area. Upon completion of all requirements, graduates earn a bachelor of fine arts degree.