PIB Reports Ad Revenues up 6.1% in First Half
Total magazine rate-card-reported advertising revenue for the first half of 2007 increased 6.1 percent compared to the same six-month period last year, closing at $11,838,362,224, according to Publishers Information Bureau (PIB). Ad pages totaled 114,659.11, a slight decrease of 0.5 percent compared to 2006’s first half.
Total PIB revenue for the second quarter increased 5.2 percent compared to last year, closing at $6,549,061,037. Ad pages totaled 62,298.49, down 1.9 percent against April through June 2006.
From January through June of 2007, eight major advertising categories saw an increase in spending compared to last year: Drugs and Remedies; Toiletries and Cosmetics; Food and Food Products; Apparel and Accessories; Direct Response; Media and Advertising; Retail; and Public Transportation, Hotels and Resorts. Drugs and Remedies; Food and Food Products; Media and Advertising; and Retail also saw page gains compared to first half 2006.
Drugs & Remedies experienced double-digit PIB revenue (17.1 percent) and page (11 percent) growth in first half 2007. Food & Products, the third top category by PIB revenue, posted an improvement of 12.2 percent in dollars and 7 percent in pages. Retail registered the second-highest increase in PIB revenue (15.3 percent) and posted gains in pages of 5.6 percent.