Pictorial Offset Corporation Becomes Carbon-Neutral Through the Conservation Fund
Carlstadt, NJ, August 7, 2006—Commercial printer Pictorial Offset Corporation has announced that it has taken steps to reduce its carbon-emission footprint on the earth to zero.
Lester Samuels, managing partner of Pictorial Offset Corporation, states, “One of the greatest challenges that we face as responsible corporate leaders is taking action to affect change in the face of pending danger. Climate change has become one of the largest environmental issues of this century, and global warming is one such danger that requires resourcefulness on the part of corporate leaders. Pictorial Offset continues to take giant steps in ‘doing the right thing’ by affecting positive change to help counter-balance global warming.”
Samuels continues, “Through our participation in The Conservation Fund’s Go Zerosm Program, we have arranged for the planting of enough new trees to counter act any carbon emissions that Pictorial Offset will emit during the next year. By doing this, Pictorial Offset Corporation has taken action to completely erase its carbon footprint on the planet.”
There are two recognized approaches to addressing climate change—investing in reforestation projects or buying renewable energy credits. While both are valid and effective, reforestation does more than just fight global warming, according to Pictorial Offset. The newly created forestland helps to restore wildlife habitat, improves air and water quality, enhances outdoor recreation areas and leaves a lasting land legacy for future generations. Pictorial Offset believes that planting trees to address global warming leverages its other conservation efforts and resonates with its customers and employees.
The Conservation Fund’s Go Zerosm Program has worked with a diverse group of partners to develop this solution to global warming. For accuracy and consistency, The Conservation Fund uses standards set forth by The Greenhouse Gas Protocol Initiative (GHG Protocol), which aims to harmonize GHG accounting and reporting standards internationally to ensure that different trading platforms and other climate related initiatives adopt consistent approaches to GHG accounting. The Conservation Fund also uses averages and information provided by the United States Environmental Protection Agency.