Tool Brings Mobile App Monetization to Android
(Press Release) BROOKLYN, NY-November 18, 2010—Pontiflex, a startup company that connects brand marketers with the right people to make advertising relevant, today announced that its Pontiflex AppLeads in-app mobile advertising platform is now available for the Google Android operating system. Now Android app developers have a simple and easy-to-integrate way to earn real money from their applications using transparent, opt-in mobile advertising.
Google's Android operating system has quickly grown to become one of the most important mobile platforms for app developers on the market, with more than 100,000 apps already available. A recent survey by IDC found that 72 percent of app developers surveyed believe that Android is "best positioned to power a large number and variety of connected devices in the future." Yet more than 50 percent of Android apps remain free to users, forcing developers to struggle with how to effectively monetize their creations. Most experts point to advertising as the future of app monetization, but traditional online advertising methods such as banner and display ads have not yielded meaningful revenue in the mobile world.
Pontiflex AppLeads for Android solves this challenge by giving developers a quick and easy path to monetization for their apps. Developers integrating AppLeads can offer their users ads from Fortune 500 brands in just minutes. The platform lets users sign up to receive ads from the brands they want to engage with, in a way that doesn't detract from the user experience. Users are presented with these signup ads during the initial app launch or during a pause in gameplay, and advertisers only pay when users sign up.
One developer currently running Pontiflex AppLeads for Android is Springfield, MO-based Moonbeam Development, which offers a wide variety of popular apps that include Useless Facts, Useful Facts, Famous Quotes, Dumb Laws, Houdini's Shadow and Sniglets. By running signup ads with AppLeads, Moonbeam has successfully been able to:
- Earn revenues in excess of $6,000 per month
- Achieve CPMs of more than $10, more than 10 times the industry average
- Grow its e-mail database of people interested in its apps, creating cross-sell and up-sell opportunities
"We've made more money with Pontiflex AppLeads than with any other mobile advertising solution," said Richard Harris, CEO, Moonbeam Development. "We're running ads from Fortune 500 brands and engaging in meaningful two-way conversations with people who have downloaded our apps. I'd encourage other developers to integrate the platform, as it offers a very real and very lucrative way to monetize apps."