Preflighting Made Painless
When designers hear the word preflighting they generally think root canal because of the slow and tedious process, notes Joseph Schorr, senior product manager at Extensis, developers of PrintReady, a Web-based preflighting system.
To help ease the pain Extensis created PrintReady, a complete quality control file delivery solution that provides designers publishers and printers with a time-saving solution for preparing, collecting and sending print-ready files. PrintReady detects potential problems during preflighting, Schorr says, such as embedded fonts and missing images, before the printer receives the files.
"PrintReady goes through a Quark file and pulls out all of the information-resolution, the image path, what fonts are used-much faster than if you tried to do it manually," Schorr explains. "The process is accomplished by a Web browser plug-in that sends the software [from the Web] to the user's desktop and extracts all the information out of the file."
Extensis based PrintReady, which recently was on display at the Seybold Conference and Expo in San Francisco, on its Preflight Online technology. PrintReady simplifies preflighting by turning it into a seamless part of the submission process. The product line includes the basic package for designers and small work groups and two enhanced packages, Service Provider edition and Enterprise edition, for large printers and publishers. Among the businesses currently using Print Ready are Continental Web Press and Harper Collins.
"PrintReady compares what it finds to a set of preferences [established by an account administrator] stored on the server," Schorr says. "For example PrintReady can determine whether the document contains true type fonts when this particular service provider may not want documents with true type fonts. PrintReady automatically checks the files according to the rules set by a specific printer or administrator."
Service providers are also drawn to the customizing capability found in the Service Provider edition. "Instead of buying and installing software for each customer, a service provider can buy one Service Provider edition account, customize the branding and deliver preflighting to every customer," Schorr explains. "Administration of the account is completely centralized, which means a service provider can set up inspection profiles that are applied on every users desktop without manually installing or configuring anything."