Press Release: B2B Media & Information Revenues Up 3.9 Percent in First Half of 2015 to $14 Billion
NEW YORK, December 16, 2015 – The results of the Business Information Network (BIN) Report for the first half of 2015 were released by Connectiv – The Business Information Association, a division of the Software & Information Industry Association (SIIA), the leading association representing the software and digital content industries. The data released by Connectiv, formerly referred to as ABM/CISD, measures four general sources of revenue: trade shows and conferences (events); print advertising; digital advertising; and business information products and database services (data).
The report finds that strong growth in digital advertising and data/business information sales, coupled with solid performance from events, more than offset a rough period for print advertising. The overall increase for the B2B media and information industry led to more than $14 billion in revenue during the first half of 2015, according to Connectiv’s Business Information Network, which examines the size of the industry. This represents a 3.9 percent increase over the $13.50 billion reported for the same period in 2014.
Doug Manoni, Chair of the Connectiv Board of Directors and CEO of Source Media said, “It’s clear that data and business information services represent a significant opportunity for the B2B media industry. The revenue is relatively modest at this moment, but the increasing demand and impressive growth rates are leading to rapidly developing lines of business. The data and business information channels offer promise of developing into a strong and meaningful component of our businesses.”
The events category, which remains the largest overall revenue stream in B2B, bounced back from a flat performance in the first half of 2014, and showed a 4.5 percent increase to $6.26 billion for the first six months of 2015. While trade shows and exhibitions account for the biggest piece of the B2B events business, conferences, single sponsor events, award shows and increasingly international events are accounting for more revenue for B2B media and information companies.
Connectiv’s BIN report finds that digital advertising revenue surpassed total print revenue in the second quarter of 2015 ($1.66 billion versus $1.65 billion) and saw a 14.7 percent leap to $3.12 billion in revenue for the first six months of 2015.
“Display digital advertising hasn’t quite lived up to expectations, but we’re seeing significant innovation in online marketing.” said Mike Marchesano, Managing Director of Connectiv. “Asdigital advertising melds with marketing solutions, and native advertising and digitally-driven content marketing rise, online advertising can be expected to remain at the forefront of B2B media growth.”
While print advertising saw some stabilization in 2014 (a 7 percent increase in the fourth quarter and an overall decrease of 2.7 percent for the full year, the smallest drop in recent history), it fell 5.6 percent to $3.18 billion for the first six months of 2015. Categories that were notable exceptions included Restaurants, Foodservice, Lodging & Gaming (up 3.2 percent) and Resources, Environment and Utility (up 2 percent).
To compile its BIN Reports, Connectiv tracks business media revenue for print, digital, event and data channels on a quarterly basis. To access BIN data for 2014 and subsequent years, visit http://www.siia.net/Divisions/Connectiv-Business-Information-Association-of-SIIA/BIN-Reports.
The BIN report combines data from several sources. Event revenue is supplied by CEIR; print advertising data is provided by publishing service bureau IMS. Data on B2B digital advertising is estimated by ABM based on information provided by the IAB and the data component of the BIN report is provided by Outsell, supplemented by publicly available data and ABM estimates.
Connectiv (the Business Information Association, a division of SIIA) is the only global business information association that accelerates innovation for leading and emerging content, data and technology companies. Connectiv helps members move faster and smarter with collective knowledge, access and resources. We move business forward by providing the essential information and services that are pivotal for millions of global businesses to make the right decisions to drive commerce. Connectiv membership represents over 200 world-class business information companies who reach an audience of more than 100 million professionals. These companies drive more than $20 billion in annual revenues, and their collective industries represent a $400 billion global market. For more information, visit siia.net/connectiv.
SIIA is an umbrella association representing 800+ technology, data and media companies globally. Industry leaders work through SIIA’s divisions to address issues and challenges that impact their industry segments with the goal of driving innovation and growth for the industry and each member company. This is accomplished through in-person and online business development opportunities, peer networking, corporate education, intellectual property protection and government relations. For more information, visit siia.net.