Press Release: Bobit Business Media Acquires Modern Salon Group from Vance Publishing Corp.
Torrance, CA, December 1, 2015: Bobit Business Media has acquired the assets of the Modern Salon Media Group from Vance Publishing Corp. MODERN SALON Media is the leading information resource for the professional salon community. Its family of integrated, multi-media brands serves and connects salon professionals at every stage of their careers and melds beautifully with Bobit’s NAILS and VietSALON brands. The brands include Modern Salon, Salon Today, and First Chair as well as several custom media products.
“With the addition of the Modern Salon Media Group, Bobit Business Media becomes the leading professional beauty media company in the U.S., with unmatched reach across print, e-media, and social media. Modern Salon Group has a significant custom media group that works with some of the salon industry’s biggest players and produces a substantial amount of custom printed and digital products,” says Ty Bobit, President/CEO of Bobit. “I could not be more thrilled about this acquisition. Modern Salon Media is far and away the leader in the salon market, and we are so proud to add them to our beauty group.”
Steve Reiss, publisher of the Modern Salon Media, based in Lincolnshire, IL, will continue to lead those brands with Michele Musgrove, associate publisher/editorial director. Says Bobit, “This acquisition combines two highly respected media companies with a strategic focus on the professional salon market, creating a powerhouse to address the evolving needs of the industry.”
Bobit Business Media produces 17 B-to-B magazines and websites and 16 industry events. Bobit has several brands in the vehicle fleet market, transportation, automotive aftermarket, and law enforcement. Page 2 “Our two companies share a commitment to quality content, cutting-edge technology, and superior customer service to our advertisers,” says Bobit. “Our customers, especially in the hair care and nail care industries, will be the beneficiaries of this acquisition. We now have twice the resources to serve our markets.”
Mesirow Financial was the exclusive financial advisor to Vance Publishing.