Press Release: Condé Nast Opens New Digital Innovation Center In Austin, Texas
NEW YORK and AUSTIN, Texas – March 7, 2016 – Condé Nast today announced the opening of a new digital innovation center in Austin, Texas that will serve as an outpost in the company’s network of digital teams and provide additional engineering and product development for Condé Nast’s digital portfolio. As the first major media company to establish a permanent presence in Austin, this expansion underscores Condé Nast’s commitment to growing and enhancing its digital operations, and attracting and cultivating top talent to help bring its premium content to audiences across media platforms. The announcement comes on the heels of the company’s most recent digital acquisition of Poetica, an editorial tech company, and the growth of its digital executive team. Today’s announcement was made by Fred Santarpia, executive vice president and chief digital officer, Condé Nast.
“Austin has become an epicenter of digital talent and creativity, and establishing our presence there will not only enable us to accelerate our growth, but it also will provide us with insight into cutting edge technology and keep us at the forefront of the industry,” said Santarpia. “As the next generation of consumers looks to be informed, entertained and inspired, we will be sure to make our content available to them in the most dynamic and compelling ways on every imaginable platform and device.”
The Austin office will open in July 2016, and will support up to 50 employees in its first year, including a range of engineers, product and design focused talent. Austin joins Condé Nast’s established network of digital teams located in New York, San Francisco, Chicago and London.
“Condé Nast has a long and storied legacy of providing insightful, high-quality and artistic content, and Austin’s dynamic and innovative community is a natural complement to their mission,” said Phil Wilson, Chair of Opportunity Austin, an initiative of the Austin Chamber. “Our region’s deep pool of creative talent, tech community and quality of life are a winning combination for companies and employees alike; we are thrilled to welcome Condé Nast to our community and look forward to working alongside them as they grow their digital footprint.”
Condé Nast grew its digital audience by 45% (YoY) in January 2016, according to comScore, with six of its brands experiencing their best traffic months ever. The company also saw record growth in mobile traffic and increased digital video views by 150% in the same time period. Condé Nast now ranks No. 18 among comScore’s Top 100 Properties.
About Condé Nast:
Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Attracting 123 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue,Vanity Fair, Glamour, Brides, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene and Pitchfork. The company’s newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming.