Press Release: Flipboard Enters New Publisher Partnerships To Fuel People’s Passions
October 20, 2016 — Palo Alto, CA — Flipboard today announced 65 new publications available on its platform through partnerships with publishers Bonnier, Rodale and The Enthusiast Network (TEN). The new titles, such as Motor Trend, Saveur and Runners World, add breadth and depth to the topics people follow on Flipboard. In the months ahead Flipboard will add more sources and important voices to the diversity of passions people follow on the platform.
The new publications are now available to Flipboard’s 90 million monthly readers. In addition, the individual stories from the different publications will be indexed across the platform so readers can discover the content in related topics. Flipboard’s algorithms are able to categorize content from all 65 sources and match the individual stories to the topics people are searching for — for example, an article about the upcoming snowboarding season in TransWorld SNOWboarding could appear in the snowboarding topic on Flipboard and be discovered by readers who may not be explicitly following the magazines. This new content can also be collected by readers into their personal Flipboard Magazines using the plus symbol on articles. That action will a boost the story to a user’s followers and increase distribution for the publisher.
“Leveraging Flipboard’s mobile audience, we’ll be able to reach our audience – new and existing - where they spend the most time,” said Scott Dickey, CEO of TEN. “And, by adding our stories in the relevant topics on Flipboard, we also ensure that the new traffic coming to our publications is a truly qualified new visitor, making this audience an exciting match for brands advertising on our properties as well.”
People interested in healthy living, extreme sports, outdoors and more will find additional content from their favorite sources on Flipboard. Below is the full list of rich publications now on Flipboard from TEN, Bonnier and Rodale.
TEN represents some of the most popular and entertaining publications around extreme sports, from Surfer to Motor Trend. Below is the full list of sites now available to people reading on Flipboard:
Canoe & Kayak
Sound & Vision
SUP The Mag
Bonnier’s breadth and depth of expertise in the outdoors, biking, science, photography and foods brings Flipboard readers world-class content for almost any interest. Now on Flipboard people can satisfy those passions by enjoying any of the following sources:
Field & Stream
Titles Coming Soon
Florida Travel & Life
Rodale on Flipboard brings some of the biggest names in health and wellness, from Runners World to Women’s Health. Now people who are passionate about following health, fitness, organic foods, and medical breakthroughs can read these Rodale publications on Flipboard:
Rodale’s Organic Life
With millions of people using Flipboard everyday, there’s a wide range of content and conversations happening on the platform. Flipboard readers discover and share stories everyday by reading in the app and collecting their favorite articles into Flipboard Magazines for their friends. By bringing more enthusiast content to Flipboard there’s more for people to collect and share around their passions. Today Flipboard readers have created nearly 30 million of their own magazines to share ideas, inspiration or perspectives with others.
Flipboard gives people a single place to follow all of their interests. People use Flipboard to enjoy their favorite sources from around the world and then save stories, images, and videos into their own Flipboard magazines—sharing items that reflect their interests, express their perspectives, or are simply things they want to read later. Download Flipboard for free in any app store or visit www.flipboard.com.