Press Release: Forbes Launches BrandVoice Premium Product for Marketers
NEW YORK (February 23, 2016) – Forbes announced today, during Social Media Week New York, that it has launched a new product called BrandVoice Premium. BrandVoice Premium allows partners to publish unlimited content on the BrandVoice platform on Forbes.com. In addition, the product offers the following:
- Strategic Influencer Engagement: Forbes is the first publisher to partner with Traackr, a leading solution for influencer management, to help brands reach their key influencers. Through this partnership, Traackr will help Forbes identify and engage with topic-focused influencers who can contribute and promote content on behalf of BrandVoice partners. Traackr monitors over 20,000 websites and social media platforms to pinpoint the most influential people across industries and topic categories. Traackr scores influencers based on – Reach: Audience Size; Resonance: Engagement Power; and Relevance: Contextual Fit. Influencers who are selected will be invited to serve as guest contributors and publish content on behalf of Forbes’ BrandVoice Premium partners. Forbes will create a targeted social strategy to distribute the partners’ content to key influencers through social media. Forbes will also offer to host a content event with each BrandVoice Premium partner and will invite influencers to speak or attend.
- Enhanced Data Targeting: Forbes will retarget readers of the BrandVoice Premium partners’ content (as well as any relevant editorial content on Forbes.com) and serve them native ads and content ads containing BrandVoice Premium content.
- Deeper Analytics: Forbes will track engagement with influencers, reach and amplification. The BrandVoice Premium partners will also have the ability to place on their BrandVoice pages a content analytics pixel (GA or Omniture-Site Catalyst) so that partners can track content engagement using the same metrics they employ to measure their owned media properties, corporate blogs or content hubs.
“Forbes is seeing a shift among marketers as they place a greater importance on reaching the right people and less on driving massive page views for their content. Marketers today are focused on engaging with a more targeted and influential audience,” said Ann Marinovich, Vice President, Advertising Products and Strategy at Forbes Media. “With the release of BrandVoice Premium, Forbes is making it easier for brands to partner with key influencers who can create and promote content that will have an impact on audiences that matter the most to the brands.”
“A brand is no longer shaped by the company that represents it but by the people discussing it. As marketers accept this new reality, their focus has shifted towards building relationships with opinion makers within their communities of interest, developing advocacy among those influencers, and impacting conversations. We're very excited to be partnering with Forbes to bring together into a single platform a brand's ability to articulate a point of view and let key influencers carry its message further into the community, and spark conversations,” said Pierre-Loic Assayag the CEO and co-founder of Traackr.
Forbes now offers marketers three tiers for its thought leadership marketing platform, BrandVoice, including BrandVoice Stories, BrandVoice Elite and BrandVoice Premium. BrandVoice Premium requires a commitment of $100,000 per month for a six-month minimum.
About Forbes BrandVoice
BrandVoice is Forbes Media’s thought leadership marketing platform and remains Forbes’ fastest-growing premium offering for brand advertisers. Since 2010, on Forbes.com, over 110 BrandVoice partners have published over 7,800 posts, garnering 64.3 million page views. Since 2013, BrandVoice partners have driven over 9.2 million social actions and referrals and over 6.7 million search referrals. To learn more, please visit: http://www.brandvoice.com/.
About Forbes Media
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com. The Forbes brand today reaches more than 80 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, websites, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services and technology license agreements.
Traackr is the leading solution for influencer management. Traackr's technology enables brands to optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand.
With over 150 enterprise customers and 40% of leading digital agencies, Traackr's platform is the all-in-one solution leveraged by social analytics, marketing communications, and product marketing teams to scale company-wide influencer programs.
Traackr is an international company with offices in San Francisco, Boston, New York, and London, conducting business in 11 languages and customers in 39 countries. Visit www.traackr.com for more information; follow Traackr on Twitter.
Laura Daunis, firstname.lastname@example.org, +1-212-367-4874