Press Release: Haymarket Media to Use Solve Media’s Type-In Tech to Maximize Branding Effectiveness for Healthcare Marketers
New York (May 9, 2017) – Haymarket Media, Inc., the U.S. division of Haymarket Media Group, has finalized a partnership with Solve Media, an adtech company with its roots in ad-fraud protection, to offer Solve’s patented suite of type-in ad units to its installed base of advertising partners.
Solve Media’s patented portfolio of branded type-in ad units have a demonstrated brand and message recall lift that is typically over 10 times that of traditional digital display ads and can be used to unlock premium text or video content in desktop and mobile environments. Equally important, Solve Media’s units are not solvable by non-human traffic and help insure that marketers only pay for verified human interactions.
“Haymarket is passionate about serving the information needs of its audiences as well as the marketing needs of its advertising partners, and Solve Media’s type-in ad units are an exciting, highly scalable approach to create effective brand and message lift for our advertisers,” said Cy Caine, Senior Vice President - Strategy & Product Development at Haymarket.“
Solve’s ad units will initially appear on mmm-online.com and will be rolled out on other Haymarket websites on an ongoing basis.
“As a physician and former medical educator, I recognize the power of actively typing a brand message as an effective way for pharma to enhance brand and message recall among healthcare providers” says Dr. Ash Nashed, MD, CEO of Solve Media (and former emergency physician). “We are excited to partner with Haymarket Media Group to offer healthcare marketers our proven portfolio of branded type-in ad solutions within the context Haymarket’s unparalleled editorial environment and unrivaled audience of healthcare practitioners.”
About Solve Media
Solve Media (www.SolveMedia.com) was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising and security solutions. The company’s proprietary online advertising platform, the branded TYPE-IN™, was designed to create highly effective opportunities for brands to engage online. With the platform, Solve Media guarantees brand message delivery, brand lift and return on investment for advertisers. Additionally, the platform creates new revenue and fraud protection opportunities for publishers, and saves time and provides value for consumers. Now part of Adiant, Solve Media is based in New York City and Philadelphia.
About Haymarket Media, Inc.
Haymarket Media, Inc. creates award-winning specialist content for international audiences. It is the U.S. division of Haymarket Media Group, headquartered in the United Kingdom.
The company has 72 market-leading brands in 20 offices across six countries, connecting people and communities across digital, mobile, print and live media.
Although Haymarket’s portfolio is diverse, its philosophy is the same across borders and markets: deliver brand experiences that truly meet the needs of audiences and clients. It is this uncompromising focus that has earned the trust of millions worldwide.
Haymarket Media, Inc.’s brands include MPR, The Clinical Advisor, PRI Healthcare Solutions, Haymarket Medical Education, PRWeek, SC Media, and MM&M.