Press Release: MamásLatinas.com Launches a Refreshed Look with a New Focus on Content
New York, NY (September 12, 2016) – CafeMedia today announced the relaunch of MamásLatinas.com, the first-ever bilingual online destination dedicated to connecting, entertaining and empowering Hispanic moms. Reaching more than 5 million monthly unique visitors, the refreshed MamásLatinas super-serves the culturally unique interests and needs of Latina moms. MamásLatinas had a record July reaching more than 5.3 million monthly unique visitors, the best month to date for the site.
“Our editorial team’s passion for producing top quality content is evident not only in the range of trending topics that we’re on top of every day and the volume of stories covered, but also the creative ways in which these stories are told,” said Johanna Torres, MamásLatinas Editor-in-Chief. “Whether it’s through video on Facebook, live coverage of awards shows, quick Instagram tips from a lifestyle expert, our one-of-a-kind Snapchat shows or the inspiring pieces that make up the various franchises in our newly designed bilingual site, our mission is to entertain, empower and celebrate all Latinas. We’re right there with them when it comes to what matters most.”
The new MamásLatinas offers an enhanced user experience with a focus on fresh daily content, video promotion and increased ad viewability. In the past year, the editorial team has ramped up their content production across verticals with a revitalized focus on beauty, style, and food content, growing their social following by 41% in the last six months. Daily Snapchat shows featuring editors and guest collaborators, Facebook Live videos with celebrities including Adamari Lopez and Carolina Sandoval, plus experimenting with the newest social tools like Instagram Stories have had huge engagement success.
Enhancements to MamásLatinas.com include:
- Improved mobile UI that is visually stunning with an emphasis on Latina culture and rich imagery.
- Modernized logo, color palate, and fonts.
- Emphasis on social sharing, reflecting the organic social growth of the site.
- Redesigned newsletters featuring the latest MamásLatinas news, engaging content, and culturally relevant updates.
“Mobile traffic to MamásLatinas has exploded – we currently at 86% mobile visitors – and we want to make sure our audience has the best experience possible filled with valuable content, shareable stories, and contextual native advertising,” said CafeMedia CEO and Co-Founder, Michael Sanchez. “This refresh offers advertisers a more modern, content-rich, relevant platform to reach Latina millennials and moms.”
MamásLatinas' unique offering features the voices and stories that matter most to Latina moms, with high quality programming like "Mi Mejor Yo," a guide that lets every woman realize her best self, inside and out, “Nueve Meses,” a pregnancy guide that focuses on moms feeling their best throughout the nine months, and a video series featuring Telemundo star Adamari Lopez as she first journeyed through her pregnancy and now shares her experiences as a new mom.
CafeMedia is a rapidly growing digital media company that delivers content that reflects the experience of every woman, no matter where she is, where she’s coming from, or where she’s going. The company reaches 90 million monthly users across its owned and operated Properties, Blogger Network, and Social Platforms.
CafeMedia developed its formula for success by becoming #1 with the mom audience - its properties, which include CafeMom, MamásLatinas, The Stir, Baby Name Wizard, Vivala, and Revelist, generate a collective 358 million page views and millions of conversations every month. CafeMedia also engages users beyond its properties, with 28 million social media followers and posts that get seen 580 million times a month on social media.
CafeMedia develops custom content marketing, native advertising, and word-of-mouth influencer programs that help brands add value to users' lives and activate word of mouth. CafeMedia is also a leader in helping advertisers reach the right users and generate results through premium programmatic solutions.
CafeMedia was founded by Michael Sanchez and Andrew Shue, with Highland Capital Partners and Draper Fisher Jurvetson as lead investors.