Press Release: MAZ Digital Taps SpotX to Power Advanced Ad Serving in OTT App Environments
DENVER, CO – April 19, 2017 – MAZ Digital has selected SpotX as its premier technology partner for video ad serving on their TVX platform, giving its network of broadcast and video publishing partners instant access to over-the-top (OTT) app monetization solutions.
The New York-based media technology company, launched TVX to provide turnkey OTT app creation for broadcasters and other media houses, counting the likes of Fast Company, Men’s Fitness, Men’s Health, and Outside TV among its clients.
The partnership with video ad serving platform SpotX enables TVX partners to transact the inventory they represent programmatically, as well as allowing media owners who created apps using MAZ’s platform solution to monetize their own video inventory.
By making inventory available via SpotX’s platform, MAZ opens up access to significant amounts of broadcast-quality OTT content to the market, bringing much needed scale to advertisers keen to target audiences in premium, lean-back environments on TV screens.
The content is a mix of long and short form in both live and on demand formats, across platforms like Roku, Apple TV, Chromecast and Fire TV.
Commenting on the profile of its audience, MAZ Digital’s VP of Business Development, Mike Ram, named Fire TV as the surprise performer of the connected TV world, highlighting growth across emerging platforms as serious traffic drivers.
“A good third of our traffic is coming from Fire TV,” Ram revealed. “Roku is still the darling of the space, but we’re seeing platforms with open APIs, like Fire TV and Chromecast, show strong growth and send more traffic than Apple TV.”
With the direct integration into SpotX’s platform, OTT app owners can effortlessly tap into advanced ad serving and programmatic enablement technology, added Patrick Bain, at SpotX.
“App owners are able to dynamically set ad frequencies and where ads are being delivered in MAZ Digital’s TVX dashboard, which connects directly through to SpotX’s platform,” Bain continued. “For app owners, these opportunities deliver high ad rates as buyers gravitate towards large player, highly viewable and targetable CTV placements.”
SpotX is a video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast, and Singapore. In July 2014, RTL Group, a leader across broadcast, content and digital, acquired a 65% stake in SpotX. For updates, follow SpotX on Twitter and LinkedIn.
MAZ enables leaders in media to become leaders in technology. Founded by Apple and Adobe designers and engineers, MAZ is on the forefront of OTT and mobile technology, with their TVX platform for broadcast and video partners, and Phoenix for magazine and web publishers. Their suite of CMS and app creation tools power over one thousand apps and websites for industry giants such as Forbes, Gannett, Pearson, Rodale, Fast Company, and many more.