Press Release: Meredith Launches New Seasonal Magazine 'Beekman 1802 Almanac'
DES MOINES, IA (October 1, 2015) – Meredith Corporation, the nation’s leading media and marketing company serving 100 million American women and 60 percent of U.S. millennial women, today announced the release of the Beekman 1802 Almanac.
Available on newsstands nationwide on October 6, the Fall/Winter 2015 issue of Beekman 1802 Almanac is a curated collection of seasonal recipes, gardening tips, shopping discoveries and quirky stories brought together by Brent Ridge and Josh Kilmer-Purcell, widely known for their best-selling books; the Beekman 1802 Mercantile shop; and the popular “The Fabulous Beekman Boys” television show.
Inspired by almanac publications from the 19th century, Beekman 1802 Almanac offers a modern take on these all-in-one resources, which once provided long-range weather forecasts, household tips and recipes. In some cases, an almanac was a rural family’s only link to the outside world. As told through the voices of favorite neighbors, Beekman 1802 Almanac offers fresh-from-the-farm inspiration and a glimpse into life on the Sharon Springs, NY farm that Brent and Josh have called home since 2008.
“Partnering with the Beekman 1802 brand is a natural fit for Meredith,” says Meredith Group Editorial Leader Doug Kouma. “Brent and Josh’s locally sourced and modern-maker approach in the home, food and garden spaces offers a fresh perspective on the subjects and values that resonate with Meredith readers.”
Brent and Josh added, “Teaming up with Meredith allows us to share the inspirations and ideas that we gather from our farm, small town and great community of “Beekman neighbors” all across the country. We’re thrilled to introduce ourselves to a new audience by joining Meredith’s portfolio of food, home and lifestyle brands.”
Published seasonally, the premiere issue of Beekman 1802 Almanac includes 55 farm-to-table recipes, holiday entertaining tips and easy ideas for cultivating a better life this season. More features inside this issue include:
- Dream Catchers – Aprofile of seven pioneers who decamped from big cities to open businesses in smaller, up-and-coming travel destinations.
- The Gift Guide – Browse 71 Made-in-America gift ideas, starting at just $5.
- A Seasoned Feast – Brent and Josh’s ultimate holiday meal is a mix of old and new recipes - from roast pork loin with cornbread stuffing to winter kabocha squash pie.
- Chocolate & Spice – Cayenne, cardamom and ginger add new dimension to chocolate cakes, pies, cookies and candies.
- Keep it Green – Designer Tricia Foley strips away the opulence and opts for a simple holiday décor palette of holly and pine.
- The Ice Harvest – Brent and Josh make ice the old-fashioned way: slicing it straight from a frozen pond.
“Our mission at Beekman 1802 is to enhance the lives of consumers by offering inspiration for a simpler and more fulfilling lifestyle,” says Jay McGill, Publisher and CEO of Beekman Media LLC. “Adding a magazine extension of our brand embodies that sentiment, creating a lean-back experience for readers to enjoy now and for years to come. Whether it’s a new recipe or gift idea for the holiday season, we’re confident that there’s plenty to treasure in this inaugural issue.”
The Beekman 1802 Almanac Fall/Winter 2015 issue will be available in stores for $9.99 through January 3, 2016, with an initial circulation of 200,000 copies.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile, tablets and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s National Media Group reaches an audience of over 200 million monthly, including 100 million unduplicated women and 60 percent of U.S. millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including over 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leading content-powered consumer engagement agency that provides integrated marketing solutions for many of the world’s top brands, including Kraft, Lowe’s, Chrysler and NBC Universal.
Meredith's Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith's stations produce approximately 660 hours of local news and entertainment content each week, and operate leading local digital destinations.
ABOUT BEEKMAN MEDIA LLC
Beekman Media is a multi-platform content company spun-off from the highly successful Beekman 1802 lifestyle brand of products. Beekman 1802 founders, Josh Kilmer-Purcell and Brent Ridge, are authors of several best-selling books, stars of the Plane Green and Cooking Channel’s Fabulous Beekman Boys reality TV series, winners of the CBS reality series The Amazing Race, and frequent talk show guests.
Beekman Media will continue to promote Brent and Josh’s messages of how to “Cultivate a Better Life” to their growing customer/fan base with authentic and inspiring content delivered across all of their digital platforms, a magazine, future TV/video productions, books and events. Additionally, Beekman Media will seek out and develop new authors and talents across all of its media platforms.