Northbrook, IL – Ocbober 23, 2017 – Omeda, the audience relationship management company, announced that Peng Wong, a seasoned data scientist has joined the company as Chief Data Science Officer. Peng brings over 29 years of experience to Omeda. Having led analytics teams and strategic initiatives focused on business transformation and growth, Peng has the experience to lead our customers in leveraging our platform and analytics tools to transform their businesses.
Audience Relationship Management, next generation data management, and cloud-based behavioral analytics will provide transformational opportunities for media and event companies. Omeda recognizes the road to evolution and sustained long-term success can be difficult to envision and implement. Providing clarity and insights is what Peng has repeatedly done throughout his career in industries facing similar critical junctures at Angie’s List, Perscio, and Beyond Predictive, Inc.
“We are excited to have a visionary and experienced leader guiding our analytic strategy and initiatives, as we believe it is imperative to provide our customers with this unique advantage,” said Aaron Oberman, Chief Executive Officer at Omeda. “We have the best solutions in the industry, from our leading Audience Relationship Management Platform to our new event solutions that provide real time sentiment feedback. We want to help our customers rapidly transform via our innovative solutions and we are investing in world-class teams to serve and engage with our customers. We look forward to Peng’s leadership as we launch new products and accelerate our pace of innovation.”
Peng joins Omeda from Angie’s List where, as Senior Director of Advanced Analytics, he built their first data science team and advanced analytic capabilities. Prior to Angie’s List, Peng co-founded, Beyond Predictive, an advanced analytics consulting company. Peng has worked in many industries and has helped companies of different sizes transform their data and analytic strategies. Peng received his B.A. and Masters of Science from Southern Illinois University.
About Omeda:
Omeda is the leading audience relationship management platform allowing you to acquire, unify, manage & activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching and data activation. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data driven, revenue opportunities.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.