Press Release: Omeda Launches an Event Solution Built to Acquire And Activate Event Attendees
Omeda, the market leader in Audience Relationship Management solutions, announces the launch of a new event solution CobaltTM, that enhances attendee experience and helps exhibitors more efficiently connect with potential customers. Announced during the Business Information and Media Summit, Cobalt uses an intuitive, mobile friendly, web-based interface, allowing event attendees to easily browse exhibitors and their offerings. The application lets attendees schedule one-on-one meetings with no app or login required, simplifying the process for both event attendees and exhibitors.
Cobalt separates itself from existing solutions through its innovative use of data science. The application matches attendees with specific exhibitors based on key behavioral and demographic attributes. These attributes include: sessions attended, browsing history, pre-show survey responses and look-a-like modeling. This data driven approach means that attendees are more quickly aligned with exhibitors who fit their specific interests and expertise.
The application has already proven itself in a real-world environment. Omeda recently partnered with Becker ASC, a media company in the healthcare space who deployed a beta version of the application at its annual conference. Attendees responded enthusiastically to the ease of use and functionality and the Becker management team was thrilled with the results.
Aaron Oberman, CEO, elaborates on the vision in bringing Cobalt to the marketplace, “So many of our clients have made events a cornerstone of their revenue strategy. We saw a huge need in the market to marry the technical sophistication and data practices prevalent in digital content experiences with the desire to make event experiences more personal and relevant. Cobalt is the first of what I believe will be a breadth of applications - as companies integrate events into their overall Audience Relationship Management strategies.”
Cobalt is a stand-alone, mobile friendly, web based application (meaning you don’t need to be a current Omeda client). However, the data can be integrated with Omeda’s Audience Relationship Management platform to provide even deeper insights into attendee’s product interest, content behavior, and device data. Omeda will be launching numerous point solutions over the next few years that will empower companies to measure the true impact of their audience on their overall business.
Omeda is the leading audience relationship management platform allowing you to acquire, unify, manage & activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching and data activation. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data driven, revenue opportunities.