Press Release: ONEcount ClearView Gives Publishers Control Over Ad Blockers
ClearView also lets media brands offer a premium “site membership” option to visitors who are willing to register or pay for access as an alternative to viewing ads.
ClearView will go live next week when it is rolled out to all ONEcount customers.
“Advertising pays for most of the media we consume. If the ads aren't there, the media won't be there. It's critical that media companies be given a choice in how their sites are being consumed”, said ONEcount Vice President of Technology, Sean Fulton. “People who blame publishers and advertisers for the rise of ad blockers are missing the point.
Beginning next week, when a web visitor using an ad blocker visits a ONEcount customer site, they will face one of three scenarios. The ONEcount site owner can choose to:
- Ignore the blocker and allow the user to access the sites
- Require the user register on the site or subscribe to a “site
- Redirect the user to a page explaining that the site requires ad
blockers be disabled in order to view its content
In short, ONEcount customers will safeguard their advertising revenue streams and avoid the business disruption that ad blockers present.
ONEcount is the data management platform that was specifically designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity. One of the key benefits of ONEcount is its ability to convert unknown web visitors into "known" visitors, allowing greater segmenting and higher ROI. ONEcount's DMP makes your audiences more valuable to advertisers.