Press Release: Penton & American City Business Journals Partner to Reach Professionals in Key Verticals & Geographical Locations
New York, January 13, 2016 – Penton, an innovative professional information services company, today announced a new alliance with American City Business Journals (ACBJ), the nation's largest publisher of local business news and information, to offer marketers an unprecedented reach of industry professionals in Penton’s key vertical markets and ACBJ’s geographical locations.
“ACBJ is a perfect company for us to work with,” said Warren Bimblick, Group President, SmartReach, Penton. “Penton’s advertisers utilize us to reach highly-qualified business people on sites where they get news and information related to their business. What’s more, these business people are highly qualified because they have subscribed. The ACBJ relationship gives advertisers the ability to reach these, and other people, in a more localized and generally news setting. The reciprocal relationship holds true wherein ACBJ advertisers will be able to utilize Penton sites.”
Marketers interested in targeting Penton’s network of more than 150 websites including flagship brands Aviation Week, IndustryWeek, Wealth Management, Farm Future’s Daily, Supermarket News and Waste360.com in 16 major vertical markets reaching nearly 20 million professional decision-makers can now also geo-target ACBJ’s nearly 35 million business professionals through its network of 250 sites in 43 major U.S. cities.
“Our local brands operate within the business communities they serve and we have a long legacy as a trusted source for information to help fuel their decisions,” said Whitney Shaw, President and CEO of ACBJ. “Collaborating with leading business information companies like Penton, provides a more robust set of capabilities to serve customers both locally and within key section industry sectors.”
For example, if a marketer using WealthManagement.com is trying to reach financial advisors, in addition to targeting WealthManagement.com’s audience of financial advisors on a national basis, marketers can now also target their ad to professionals across select ACBJ sites to reach them locally. Five key sectors -- wealth management, agriculture, waste, natural products and aviation -- will be category exclusive to Penton’s alliance.
Marketers can take advantage of this unique audience based targeting through the newly launched Penton SmartReach™ Audience Extension. It provides the ability to precisely target audiences through deep data sets that provide intelligence across more than 1,000 key firmographic and demographic differentiators. Marketers can hyper-target ad messages to reinforce branding and drive greater conversion website campaigns through a best practices approach, so ads are displayed wherever a potential customer travels online.
With access to more than 98 percent of online display inventory, Audience Extension serves more than one billion impressions annually. Site targeting consistently outperforms other forms of display advertising, helping marketers get the most out of their ad spending by focusing impressions on high quality Penton and ACBJ audiences.
To learn more about Penton’s SmartReach Audience Extension, contact Joann Kropp at firstname.lastname@example.org.
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.
Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.